Matt Matros

What they do: Founder
Where they do it: PROTEIN BAR/LIMITLESS Coffee & Tea
How they contribute: Guest Speaker

Matt Matros is one of Chicago’s leading food & beverage entrepnuers. Matt is the founder of PROTEIN BAR® (, a wildly popular chain of halthy food fast casual restaurants. Most recently, Matt has founded LIMITLESS™ Coffee & Tea (, a vertically-integrated coffee & tea company that is relentlessly pursuing the cleanest coffee & tea in the world. LIMITLESS’ coffee and tea products can be found in over 2,000 grocery stores nationwide and at popular restaurants such as Bar Siena, Barrio and Little Beet Table.

Matros created PROTEIN BAR, the go-to destination for individuals seeking quick and delicious menu options they need to live a healthy, active lifestyle after practicing a high-protein diet himself that resulted in a 60-lb weight loss. After spending three and a half years in brand management for Kraft Foods, Matt decided to venture out on his own, applying his own personal health achievements and food industry expertise to this original business concept. From experience, he knows that a high-protein and active lifestyle can dramatically affect a person’s health and weight, and he hopes to help people achieve their lifestyle goals with Protein Bar.

Protein Bar currently has 20 locations open – 13 in Chicagoland and 3 in Washington D.C. and 4 in Boulder/Denver, CO – with another 5 under construction or in development set to open by the end of 2016.

Prior to Kraft Foods, Matt was a Boston-based consultant for East Coast health-club chain Town Sports International and was an Associate Sports Agent for Beverly Hills Sports Council, baseball’s leading sports agency. In 2008 while working at Kraft, Matt liquidated his entire life savings to launch Protein Bar.

Matt is actively involved in other Chicago-area food businesses, namely as a Board Advisor of FarmedHere, the Nation’s longest running indoor vertical farm, as well as 87P, a cold pressed juice manufacturer. Matt is also a mentor to BrewBike, the leading student run coffee business at Northwestern University.

From a philanthropic perspective, Matt speaks at numerous entrepreneurial events such as Northwestern University, DePaul University and Technori. Matt is on the Associate Board of Common Threads, which aims to educate children of diversity, nutrition and physical well-being through fundraising and sponsorship development. Matt has a passion for food, fitness and helping young aspiring entrepreneurs.

Matt was the inaugural recipient of the Chicagoland Chamber of Commerce’s James Tyree Emerging Business Leadership Award in 2012 and was named to Crain’s Chicago Business  “40 Under 40” class of 2012. Protein Bar was also a recipient of the 2013 Chicago Innovation Award.  In March 2014, Matt was named one of Chicago Magazine’s “Top 100 Most Powerful Chicagoans” (#99).

Matt completed his MBA the University of Michigan’s Ross School of Business in 2005 and holds a BA degree from the University of Southern California.