Mitch Tobias

What they do: WW Market Manager
Where they do it: Caterpillar
How they contribute: Guest Speaker

Mitch started with Caterpillar in 1990 as an Accountant and worked with product development. After five years, he moved into Marketing as a machine sales rep based in Hong Kong to better understand customer use of machines. He then spent four years outside of Caterpillar in two dot.com start-ups, completed his MBA, and worked for the Brunswick Corporation as a Strategy & Business development manager. In 2004, he returned to Caterpillar as a business manager for Forest Products and then Medium Wheel Loaders. In 2011, he became the controller for the Caterpillar Suzhou China Limited facility. Extending his involvement with product development, he became a New Product Introduction manager for Medium Wheel Loaders and Motor Graders. In 2014, he moved to Peoria for the newly-created role of Job Site NPI Manager and has continued in that group as their worldwide market manager for construction job site