Key Responsibilities
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Build and Execute Go-to-Market Strategy
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Develop and execute a comprehensive GTM strategy, aligning with product roadmap and company objectives.
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Collaborate with founders, sales, and product teams to define ideal customer profiles, market positioning, marketing campaigns, industry conference playbooks, etc.
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Brand and Messaging
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Collaborate with internal stakeholders to continuously hone the brand identity and voice to resonate with early adopters and key customer segments.
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Craft compelling messaging and narratives that clearly communicate our focus on customers needs and why we are different.
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Demand Generation and Early Traction
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Build and lead demand gen initiatives to drive awareness, user acquisition, and early revenue.
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Leverage a mix of content marketing, paid channels, conferences, organic social, email, SEO, and partnerships to scale lead gen efficiently.
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Product Marketing
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Translate complex technical features into clear value propositions for different personas and use cases.
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Drive product launches and customer onboarding with targeted messaging, collateral, and sales enablement.
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Customer Insights and Growth Loops
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Conduct market research, interviews, and competitive analysis to inform positioning and roadmap decisions.
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Identify and test growth loops and referral mechanisms to create sustainable, scalable user growth.
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Team Leadership
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Build and manage a lean, high-impact team of in-house talent and freelancers/contractors.
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Contribute directly—building marketing materials/campaigns, running campaigns, analyzing performance—as needed.
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Cross-Functional Collaboration
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Work closely with Sales, Product, and Engineering to align messaging, GTM timing, and user feedback loops.
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Act as the internal voice of the customer and help create a culture of customer-centricity.
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