This panel from the 2025 Offsite Construction Conference explored how the modular/offsite construction industry can hit the sweet spot between mass production and high-level customization, enabling efficient scale without sacrificing design uniqueness. Panelists discussed strategies such as productization, digital twins, parametric & generative design, and component modularization that allow repeatable elements to adapt to different project needs. The conversation included real-world examples of hybrid systems, volumetric modular solutions, and how data and technology can speed up iteration and reduce waste while offering clients meaningful choice.