LIFX (pronounced LIFE-X) is innovating new ways to bring you simplicity and sophistication in how you light your home. A Kickstarter success story from 2012, the LIFX range now includes downlights, bulbs and feature lights, available in over 80 countries. The brand prides itself on usability and wow factor. To onboard; no hub, no bridge, just wifi. But once you turn it on you’ll be struck by brilliant whites and depth of color.