AROUND THE NETWORK: Hometeam Ventures Invests in Ecomedes, Inc.

BuiltWorlds member Hometeam Ventures, along with Hamilton Ventures, recently announced an investment in the seed round for Ecomedes, Inc., an impact-aware B2B SaaS solution built to reduce friction for the procurement and reporting of certified building materials. Ecomedes’ industry-leading database of 850K+ products, which includes 150 sub-categories of building materials and 100+ different ecolabels and standards frameworks, provides buyers and sellers a simplified interface to procure, track, report, and market certified building materials.

“The construction and maintenance of buildings accounts for nearly 40% of all CO2 emissions. To address global sustainability goals, it’s paramount that we help the construction industry build more sustainably,” shared Alexandria Lafci, Founder and Managing Director, Hometeam Ventures. “We believe Ecomedes is building the decision making engine that can help transition the construction industry toward a more sustainable future.”

Architects, environmental consultants, general contractors, and large corporate building occupiers are the key users of Ecomedes’ platforms for material procurement. Post-procurement these users need accurate, timely materials data for sustainable building certifications such as LEED, construction closeout packages, and ESG reporting. As there is no “one-stop shop” that scalably provides digitally certified material data, the status quo between purchasers and suppliers is a series of phone calls, emails, PDF exchanges, and boutique tech solutions.

For material manufacturers and suppliers, Ecomedes solves two major pain points: time and digital marketing. When a supplier leverages Ecomedes the time spent by sales staff on data reporting is reduced to almost zero. This frees sales professionals to focus on revenue-generating activities. Ecomedes also allows suppliers to optimize and better understand their digital marketing spend with an insights and analytics dashboard.

“We are thrilled to have the teams at Hamilton and Hometeam join us in our mission to make measurable, positive change to the built environment,” says 2022 BuiltWorlds Maverick Kathleen Egan, CEO, Ecomedes, Inc. “Hamilton has assembled an impressive team of CRE experts who know first-hand how to drive digital transformation in the commercial built environment. Hometeam’s insights and network around digitizing construction are impressive and incredibly relevant for us as we seek to make measurable change in the built environment. Together, their teams will help us scale the value that we bring to commercial building projects, improve efficiency, and usher in a new era of sustainability and ESG transparency.”

Ecomedes is capitalizing on two major tailwinds. First, the demand for accurate, digitized material data for ESG reporting and building certifications is likely to increase rapidly as the world attempts to achieve “net zero” by 2050. Second, digital marketing spend is projected to grow by 9%-15% annually over the next five years. While the manufacturing industry has typically been a laggard in digital spend, research indicates that manufacturers are accelerating their spend to digital channels at an above-market clip.

Ecomedes CEO Kathleen Egan will be speaking at BuiltWorlds Venture West Conference in San Francisco, CA on March 20-22, 2023. BuiltWorlds Venture Conference has been the world’s premier conference focused on venture investing in construction and built environment-related emerging technology. Leading fund investors, strategic investors, and startups gather each year to take the pulse of the industry’s startup ecosystem at the BuiltWorlds Venture Conference. Hope to see you there!

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