The Levy-Rosenblum Institute for Entrepreneurship Research (LRI) was founded by Dr. John Elstrott in 1991 to coordinate programming and research on entrepreneurship at the A. B. Freeman School of Business. Dr. Elstrott, who eventually became the chairman of the board for Whole Foods, began teaching at Tulane in 1984, the same year that the business school was renamed after renowned New Orleans business leader Alfred B. Freeman. Dr. Elstrott taught at Freeman for more than thirty years, retiring in 2015.