AROUND THE NETWORK: Lennar and Ferguson lead Greyter’s $10M Series B: A Big Step Towards Changes in Residential Water Conservation

BuiltWorlds member Lennar Corporation, through their investment arm LENX, recently led a $10m Series B round along with Ferguson Ventures, in Greyter Water Systems Inc., provider of The Greyter HOME™, a residential greywater reuse system advancing the construction and building industry. The investment offers Greyter the opportunity to scale its business to meet increasing demand from builders for sustainable and water efficient homes and communities.

The Greyter HOME is a revolutionary, award-winning appliance that meets the stringent NSF 350 standard for residential greywater reuse and can reduce indoor water consumption by as much as 25%. This first-of-its-kind, fully automated system captures water from showers and bathtubs, treats it to a near-potable quality, and provides clear, odor-free water to meet a home’s toilet-flushing demands.

With increasing stresses on water supply, homebuilders and municipalities are working together to reduce water consumption within the home. Greyter has been steadily building momentum since its Series A closing in early 2020, when it subsequently began integrating the Greyter HOME solution into residential homes at greater scale.

“The importance of incorporating sustainable and logical environmental solutions into our homes and communities is front and center at Lennar,” said Eric Feder, President of LENX. “Greyter has been an extraordinary partner, and this investment underscores our continued commitment to accelerate the ability to bring sustainable, water savings solutions to our homeowners across the country.”

In 2022, Greyter teamed with Ferguson and Lennar to bring the Greyter technology to 29 homeowners at Lennar’s Red Hawk community located in Castle Rock, Colorado. “We commend the town of Castle Rock’s commitment to water conservation and its adoption of Regulation 86, which provided the framework for including the Greyter HOME solution within this community,” said John Bell, co-founder and CCO. The completion of Red Hawk marks the Greyter HOME’s third community with Lennar.

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BuiltWorlds “Around the Network” Briefings offer BuiltWorlds Members an opportunity to keep the Community informed of their own initiatives, resource offerings, and other things they are excited to share about or collaborate around. We generally pull these posts as “highlights” from Member Company PagesInnovation Exchange Posts, and other places our members share with us what they are up to.


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