Project Collaboration Software seems to get all the attention in the world of construction technology, and not without merit. Companies like Aconex, Bentley, Plangrid, and PROCORE continue to grab headlines with valuations for the category pushing closer and closer to the $10 billion dollar range. Despite all the headlines around digitization of project management workflows, investment in construction equipment technology in areas such as equipment marketplaces, equipment management, and autonomy may actually garner more investment this year. The sector has been heating up with big players like Caterpillar, Command Alkon, ITOCHU, Momenta Ventures, and Ritchie Brothers making investments in the sector. With the advances being made, we may yet find that the key to advancing construction productivity in this century, as in the prior century, lies in better, smarter, and more technology-enabled construction machinery.
While Other Areas Grab Headlines, Equipment Grabs Investment Dollars
BuiltWorlds tracks investments in construction technology (members can access our Venture Dashboard for the complete list), and after project management, a sector bolstered by PROCORE's $150 million private placement in May of 2020, the next two biggest categories for investment were in equipment technology, as the chart below shows. Out of more than 60 deals in the construction technology sector we tracked this year, two of the top company types garnering investment were in the equipment sector.
Notable Deals This Year in the Construction Equipment Tech Sector (See our Deal Dashboard for more):
- This past October, Command Alkon announced it was acquiring Trimble's Construction Logistics Business.
- Also this October, Ritchie Brothers announced a $275 million acquisition of Rouse Services, According to the Ritchie Brothers press release, Ann Fandozzi, Chief Executive Officer, Ritchie Bros indicated that Rouse offers a "highly complementary suite of data and service products that will continue and accelerate our evolution from an auction company to a global, trusted marketplace and provider of services."
- While equipment management is evolving rapidly, manufacturers like Caterpillar are pushing deeper into autonomous and robotic equipment that promises to manage itself. This past July, Caterpillar announced the acquisition of the assets of San Francisco, California-based Marble Robot, Inc.
- Further shaking up the sector, beyond the more mature players in the sector, the six year old Missouri-based startup, EquipmentShare, topped off several earlier funding rounds with an added investment from Momenta Ventures, announced this past July.
- Meantime, BigRentz announced a $15 million private placement led by ITOCHU, as part of its merger with LizzyLift and acquisition of Equipment Management Group.
- In March, Haulhub Technologies announced a $30 million investment led, in part, by funds and accounts advised by T. Rowe Price Associates, Inc
Although it may be more difficult to leverage advanced machinery to drive productivity in the construction industry than in other sectors where manufacturers can maintain a consistent and controlled environment, contractors have always loved their tools and equipment, knowing full well that along side the best plan for the project and the best labor, the best tools and equipment make the job. As we indicated in a briefing this past August (Equipment Management Software Becomes Table Stakes; Four Key Factors and 20 Leading Players In the Sector Now), solutions continue to pour into this part of the industry's technology sector. Also, as we discussed in our recent Analyst Call with Milwaukee Tool and Autodesk, companies are also forming alliances and integrations to drive more value in the sector. The challenge is being met from many angles, but as investment continues to pour into the sector, and new solutions continue to become more robust, it is increasingly clear that the 21st century will bring radical change to construction equipment, and to how that equipment is managed.
Watch These Videos to Learn More About the Equipment Tech Sector:
Infrastructure Job Sites are being connected and automated like never before. In this session, we will look at some of the specific case studies in robotics, and connected equipment, materials, and people in order to gain greater job site efficiency. Major new equipment rental marketplaces are providing companies new and more technology enabled ways to […]
One of the greatest opportunities for driving efficiency on job sites, based on our 2019 contractor Benchmarking Survey, is in the reduction of delays due to time spent waiting on materials, receiving the wrong materials, and other disruptions due to challenges in supply chain management. In this session, Pace Davis, CEO of, materials management app, […]
The construction industry is currently in an environment of rapid technological change. Equipment Management Software integration is becoming an important aspect to manage that change for key stakeholders throughout the construction value chain.
Beyond advances in how we track and manage work on the jobsite, the way we actually put work in place is changing radically. In Machines, we look at how trends like advanced and smart tools and equipments, robots, co-bots, exoskeletons, and more are changing how we actually put structures together in the field.
Speakers: Chris Machut, Chief Technology Officer, Netarus HoistCam Raynald Morris, CTO & VDC Director, WM Jordan Geoff Bean, Virtual Construction Coordinator, WM Jordan Session Overview: Operating equipment in a safe and efficient manner is critical to any contractor’s business, but the nature of the construction jobsite often leaves operators and other field personnel in a […]
2020 Project Delivery Conference (Day 3) Session Recording – Robotic Solutions in the Field Session Overview: How are advancements to field robotics and autonomous machinery changing construction, and how can the industry be best prepared for changes to come in the near future? In this session, industry experts will shed light on the future of […]
Weekly Demo Drops are sponsored by BuiltWorlds Venture Forum (BVF). BVF brings together action-oriented GCs, engineering firms, and other strategic players in the construction sector that share in the belief that change and innovation needed in the construction industry should be led by the industry itself. BVF members look to accelerate innovation by investing in […]
2020 Digital Summit Fireside Chat: Equipment for Safety & Productivity Thursday, 5/7 3pm – 3:30pm Equipment Managing and Monitoring Systems. Autonomous Equipment and Robotics in the Field. Data Collection Devices and Management Platforms. As the construction industry continues its effort to digitize, advances in the equipment we use are making for more efficient and safer […]
Hear from two leaders in construction robotics – Max Trommer, CEO & Founder, Rebartek and Steve Pierz, CIO, FBR – to learn more about advanced equipment, automation, and other innovative practices changing the built world. Speakers: Max Trommer, CEO & Founder, Rebartek Steve Pierz, CIO, FBR